10 Simple Ways to Optimize Your Website for Lead Generation

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10 Simple Ways to Optimize Your Website for Lead Generation

Lead Generation Services

New Leads, the live blood of every business 

Don't Let your business being stale, Get a flood of New Customers

Ask any ‘Business Owner’ what is the most important important aspect of their business and they will always answer their customers. And how do they get customers? By making sure there is a constant traffic of people seeing and checking their business and potentially buying products and services. it does not make any difference if this is a brick and mortar or an online business. This traffic, also often called Lead generation when it convert to someone leaving his information, is the life blood of any business and more traffic always equates to more customers.

eNovateBiz has implemented and mastered many successful traffic and lead generation methods

Lead Generations

eNovateBiz has developed and implemented multiple strategies and Technics to generate a constant flow of new customer leads for a variety of businesses.

New customer Leads are essential to the existence off any businesses, No customer, no business.

Having the ability to acquire and grow a customer base is therefore the most critical aspect of a business. Most businesses are relying on traditional prospecting methods which are obviously working but in the age of the internet and telecommunication facilities, there are new methods that facilitate the generation of potential new customers (Leads) for the business to convert in a real customer.

This is why a business should partner with eNovateBiz to capitalize in its proven methods of generating leads through Social Media, Strategic Web sites and phone technology.

We also provide personalized Video as well as 360 personalized video to help businesses differentiate themselves from their competition.

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Lead Generation Methods

Pay Per CLICK (PPC)

Pay Per Click (PPC) usually makes reference to the various search engines paid services to promote a business advert to an online user. The most well known of such a service is Google AdWords but other search engines provide similar services. Even the social media platform provide forms of PPC services.

It is called PPC because when a user clicks on the presented Ad, he is redirected to a specific web page which usually promote a product or a service or is used as branding a business. When this happens, the advertiser will be charge a fee by the PPC platform. This is a very effective way to build traffic and leads. But because of that ease, there is a lot of competition to get on the best advertising slots which is on the top of the first page of return result from a specific search made by a user. And we all know that when competition is fierce, price is high and this is true in this situation. The Advertising Platforms like Google and Bing gauge the competitivity of a specific search term and charge accordingly advertising businesses. In some extreme cases, 1 click can be over $200.00 which makes this types of advertising very expensive and sometimes prohibitive for new businesses.

Pay Per CALL (PPCall)

Pay Per Call (PPCall) is a variation of the PPC discussed above from Google AdWords. When a user search for a product or a service, he is presented with results being Ads as it is with PPC, the difference is when the user click on the Ad, instead of being directed to a web page, it actually dial the number shown on the Ad. Obviously, this only works for devices that have phone enabled.

What is the benefit of PPCall versus PPC? Well, for one, less competition as this technology is not being used by many advertising business and therefore cheaper rates. Second, in many cases a business, especially service businesses, are really looking for a phone call. They know that people may land on their web page (sometimes multiple times from the same Ad-$$$$) but unless they dial the phone number listed there, it is nothing for them even if they leave their information. However, when the call is activated, if the business is correctly setup to take the call, the chance of conversion are much higher.

We have develop many PPCall campaign for various business in the legal, financial and home services.

Social Media Marketing

Many Social Media platforms are providing very efficient advertising capabilities for businesses to promote their products or services. Each platform caters to specific audiences which are differentiated by age, genders, interest, style and purposes.

The giant platforms are Facebook, Instagram, Pinterest, Twiter, Tumblr, Snapchat. However for more business like audiences LinkedIn provides a very compelling advertising platform for all kind of businesses and more specifically for professional services.

eNovateBiz has developed and master techniques and methods of advertising on many of those platforms and has established relationship with partners for the other platform in order to provide very profitable results for our customers.

Online Marketing Videos

Video is everywhere today, and for good reason. It is an ideal marketing medium for Local businesses. Nothing builds credibility like a customer explaining how your business solved their problem.

It’s almost like automating the referral process.

Video can also be used to present your business, explain your services and products.  It is a great way to introduce you and your team.

In each of these usages, video can play an important lead generating and lead nurturing function.

Search Engine Optimization

Many potential clients want to learn how to solve the challenges they face. If a prospect is even remotely computer literate (and these days what executive doesn’t have a computer or a smart phone?) one of the first things they do is Google their question, problem or issue.

Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. And if you play your cards right, you’ll end up on their short list when they are looking to purchase services.

Voice Drop Lead Generation

Voice Drop is also a very effective advertising strategy if used appropriately. It can deliver your advertising message by leaving voice message in a prospect Voicemail. This is an effective way for farming business over a specific area such as realtors looking for people who will be selling their home in the next few months as well as for financial services.

It is all automated which is why it is so effective. There are rules to follow to make this method work successfully.

Email Marketing

​email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more!

It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!

Real-time marketing – through email marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Conversions and increased sales – if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases

Lead Generating Website

Most professional services websites are not designed to generate leads.

As a matter of fact many are almost “anti-lead generators.” Jargon-filled, firm-centric website abound in the professional services — and they are completely passive and unhelpful.

If visitors do not understand what you do or what problems you can solve for them, they will go elsewhere.

Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal. The impact on online lead generation can be dramatic.

Let Us bring New Customers to Your Business

10 Simple Ways to Optimize Your Website for Lead Generation 2

Let's Develop a strategy to bring New Customers into Your Business

As you can see from the various methods discussed above that there are many ways (and actually many more) to bring customers into your business.  

We do have the knowledge and understanding on how to run successful Lead Generation program including advanced funnel structures.

So get hold of usand bring us to test, you’ll be happy you did.

To find out how we can customize a lead generation for your business, just get in touch.

Would you like to start a project with us?

Find out how we can help you grow your business. Contact us or Setup a time to speak with us through our appointment setting facility.

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