Lesson-1: Introduction to Digital Marketing : https://youtu.be/wfOp0lsCXAY
Who is ankur aggarwal?, meet your trainer: https://youtu.be/CB4o-hFbWoE
Lesson-2: Digital Marketing Modules: https://youtu.be/DqKFjgGvbnU
Lesson-3: How to start your blog.(Hosting,Domain name): https://youtu.be/FgtB4fWIjRE
Lesson-4: Set up your blog like a professional blogger: https://youtu.be/ZjVoShBahRg
Lesson-5: Driving traffic to your Blog/Website (Various Channels): https://youtu.be/ZCRNCNDm8MQ
Lesson-6: What is SEO: What is On page SEO and how to write an article: https://youtu.be/N8DhIndTi6E
Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed): https://youtu.be/QYrupSGZ3B8
Lesson-8: Master the basics of Google Analytics and Google Webmaster: https://youtu.be/i8EgzE0QU6Y
Lesson-9: Affiliate Marketing (How i make $3-10k/month): https://youtu.be/SLE72I-2lv8
Lesson-10: How to start Social media marketing – (5 essential working tips for beginners): https://youtu.be/TzATuJefUkc
Lesson-11: Instagram marketing step-by-step : How to get 10,000 followers in 30 days: https://youtu.be/7NHOzZyDqDw
Lesson-12: Youtube Marketing explained in 13 minutes (Backed by data):https://youtu.be/wc0PV2z_04o
Lesson-13: Facebook Ads in 2019 : From Facebook Ads Beginner to EXPERT: https://youtu.be/x01Xv_Vqxw8
Lesson-14: Google Adwords Fundamentals : How to create your first campaign: https://youtu.be/fVJ1QS2_K4c
Lesson-15: Content Marketing: Hidden tactics and strategies: https://youtu.be/thpmu3i1-Kg
Lesson-16: Email Marketing for beginners ($0 to $10,000/month) – Case studies included: https://youtu.be/IwayrUN9R4A
Lesson-17: Landing page: How to Make a Beautiful landing page : https://youtu.be/Pk0USzDxfsg
Lesson-18: ORM – What is online reputation management: https://youtu.be/rtWs2CJ6H90
Lesson-19: Freelancing: How to make money as a freelancer (Tips and tricks): https://youtu.be/iWR3se1Y1UU
Lesson-20: How to get Digital Marketing job? : https://youtu.be/um1KoEkjk6I

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Subscribe to our youtube channel for more free courses (I launch 2 free courses each month): https://www.youtube.com/channel/UC-7zF4kZkadrzJIxxEkCsaQ?sub_confirmation=1

Digital Marketing Course Curriculum is designed and updated as per latest digital marketing industry standards and the content of the course is refreshed with the advancements in the subject. We coach on the following key modules: – Digital Marketing Basics, SEO Training (Search Engine Optimization), SEM(Search engine Marketing) /Google Adwords/ PPC (Pay Per Click) Training, SMO training(Social Media Optimization), Social Media Marketing training, Mobile Marketing, Affiliate Marketing, ORM(Online Reputation Management), Google Analytics and E-mail Marketing training

for more information
visit: www.digitalnest.in

Our digital media and SEO services focus on 4 fundamentals to build your brand, drive traffic and close sales. 1. Reputation Marketing, 2. Digital Media 3. Organic SEO 4. Local Marketing Leads. We work with hundreds of high page rank search engines, websites and local businesses to achieve high ranking results, traffic and sales. Talk to a live SEO strategist and begin receiving leads today.

Video Content Marketing Trends & Tips

In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits include:

• It’s good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
• It’s a timesaver. It doesn’t take long to create short yet engaging clips in comparison to writing an article or blog.
• It’s affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
• It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

As we head into 2020, here are three video content marketing trends you can expect to see going forward.

1. Vertical videos.

   Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.

   Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

   Here’s how Netflix used vertical digital marketing videos to showcase previews.

2. Live streaming.

   This refers to anything that is recorded and broadcast in real time. People like to feel like they’re being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.

   We’ve seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

Now that you’ve got an idea of what’s going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

1. Social media platforms.

   A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

   Some formats you could shoot for social media include:

   • How-to guides
   • Q&As
   • Behind-the-scenes glimpses
   • Events
   • Interviews
   • Unboxings (if you have a physical product)

   It’s important to remember that each social media platform has rules around how long your digital marketing videos can be. Here’s a quick reference guide:

   • Facebook allows you up to 240 minutes (though you probably wouldn’t want to use all that time),
   • Twitter provides 2 minutes and 20 seconds.
   • Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
   • LinkedIn has a 10-minute limit.
   • Snapchat allows 10 seconds.

   Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

We can’t possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Remember: No matter what you’re creating or selling, it’s all about storytelling. It’s time to tell the most authentic and compelling stories you can about your products or services!

And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.

Originally published here.

Video
marketing has become an increasingly important tool in digital and content marketing.
Video content is easy for users to consume and can be more appealing than text
content or images.

Owing to this, video can be used as a way to easily engage
your audience as well as gaining new potential leads. As a digital marketer, it
is crucial that you understand the trends of this medium going into 2020.

Changes of interest in
video content in 2020

Statistics from Google show that by 2025 half of video content viewers under the age of 32 will not subscribe to a paid TV service and instead opt for viewing free online video content instead.

Furthermore, TVs themselves are becoming “smarter”, giving people more opportunities to watch online video content instead of traditional television right from their TV.

More and more people, especially younger generations,
are flooding to online video content instead of consuming more traditional
video media.

Organic social network
video marketing in 2020

Back in the days of Myspace popularity and Facebook, social
feeds were dominated by text and images. Today, social media platforms have
slowly moved towards providing opportunities to share more video content over
the years.

Instagram recently released “IGTV”, in July 2018, in an
effort to compete with YouTube and it’s not surprising. Video content on
Instagram has a much higher proportion of engagement than both image and
carousel content. The average number of comments on video content is 46, over double the
amount of comments on image content (only 22).

A statistical
roundup by Hootsuite found that engagement rates from Facebook video posts
(6.13%) is significantly higher than the average overall engagement rate (3.6%)
from other content on the platform.

Videos seem to be dominating Twitter too. The platform has
seen a huge 67%
increase in video views, year on year, which is remarkable considering
twitter was built around specifically text content in the form of tweets. Video
tweets also drive 10x more engagement than standard tweets.

It’s clear to see video content on social media is beginning
to dominate other forms of content as well as being more effective for driving engagement
to social posts on a variety of social platforms, and we believe this trend is
going to continue into 2020.

Organic ranking factors
for videos in 2020

Ranking factors are the elements of a piece of content that impact where the content is shown within search results. It’s essential to optimise every piece of video content in order to gain the most organic traffic possible. However, each platform has factors that are more important than others, so you need to make sure your video content is specifically optimised for each platform.

In the early days of online video content, the raw video
views were the most important ranking factor. It’s becoming more complicated as
different platforms opt for different factors to rank the quality of video
content.

For example, one of the main ranking factors on YouTube is watch time. The higher the percentage of the video watched, the better it will rank in YouTube search results. Comparing this to Instagram, where engagement is one of the main ranking factors, different strategies need to be implemented.

On YouTube, focus on content that will keep the viewers
hooked to watch to the end of the video. This can be achieved by promising more
value to the viewers if they watch until the end. Content quality is extremely
important to keep people watching; users are more likely to click away from a
video that looks terrible.

On Instagram, it’s important to encourage users to engage through comments and likes. Content should be focused on promoting discussion rather than watch time. Ask your audience questions, either in the video description or in the video itself in order to promote discussion.

Make sure you understand what platforms your potential viewers are most likely to use. Going into 2020 we recommend creating and optimising video content specifically for those platforms.

Online video advertising
in 2020

Video ads are becoming more and more popular, particularly on social channels such as Facebook, Twitter, and LinkedIn. This is probably because of the increased interest, engagement and return on investment (ROI) from video ads compared to ads that contain only images.

Similarly to organic video marketing strategies, make sure
you select the channel that best fits your product, service or goals and
optimise your video ad accordingly to the selected platform. Before you embark
on a social
advertising campaign you must ask yourself a few questions:

• Who are you targeting?
• Where are you targeting geographically?
• What platforms are your competition using/not
  using?

After these 3 questions have been answered, conduct research into which platforms best suit the audience you’re targeting.

This could be useful if you are targeting brand awareness
over conversions. Data from
Facebook has shown that 70% of short ads (under 15 seconds) are viewed to
completion – Facebook users like shorter ads!

Owing to the vast amount of information Facebook gathers
about its users, advertising can target users specifically which helps your
video ads to be shown to the right users.

Twitter supports sponsored tweets with videos embedded into
them. Studies
have found that Twitter video ad campaigns are significantly more
emotionally stimulating than campaigns on other platforms. Twitter could be an
important channel for your business if you want to promote an emotional message
to a younger generation.

Some social sites have a very specific audience. For example, LinkedIn focuses on business and jobs so it might not be a good idea to start a campaign aiming to sell products unrelated to business or the job market.

Conclusion

To summarise, video content is going to be massively important for both businesses and content creators alike in 2020. Year on year more internet users are preferring to watch video content today than ever before and so it is crucial for digital marketers to master this form of digital content.

The post Video marketing trends for 2020 appeared first on MintTwist.

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? This is one of the primary reasons why 85% of consumers want to see more video content from brands.

However, we understand that video marketing can be overwhelming and honestly a little terrifying to figure out how to start this process.

Don’t sweat it. We’ve created this compact, step-by-step guide for you, that will hold your hand and initiate you into the exciting but seemingly overwhelming world of video creation and video marketing.

Let’s get started!

The Plan of Action

Step 1: The content plan

Alright, pay attention now, because this is where it gets interesting!

One very fascinating concept in sales and marketing is that of the sales funnel. An inverted triangle with a top, middle, and bottom.

At the top, there are those who don’t know of your business yet. We like to call this the Stage of Awareness.

The middle consists of those who are still researching before spending their money. These people are currently in the Stage of Consideration.

Those at the bottom are screaming “take my money” and are completely convinced to buy from you. These folks right here are at the final stage, which we call the Stage of Purchase.

The content needs for each of these categories are different, as they should be. Based on this categorization, you can devise your content plan, which will cater to each specific category of people, separately.

Let’s go one by one!

Attention – For those on the top who are blissfully unaware of your business, you require their attention. So you make a few snackable videos to draw their attention to your brand. What the heck are snackable videos? You’ll find out soon below.

Clicks – You have their attention, what next? Ideally, you would want them to visit your website now, which would require them to click on the ad. Offer up a video-ad and track the number of clicks you get to your site. If they are high, keep doing what you are doing, if not, regroup and shuffle it up.

Conversions – The ultimate aim of any marketing campaign? Conversions. At the end of the day, you are looking to make sure your products sell better.

Draft the perfect offer to make sure that your product sells and you are able to convert clicks to sales. We’ll teach you how!

Got your own sales funnel to fill now? Great! But here’s some important advice before you begin.

Do not chase perfection, because it is futile. Try to produce as much content as you can, while maintaining some basic guidelines, and keep iterating. Soon you’ll find unique content pegs that work wonders for you!

Be open to experimentation!

Step 2: The offer

Done and dusted with the content plan? Perfect, let’s get on with the next part.

If you are a business that is interested in video marketing, your primary aim would naturally be to convert a potential customer into a paying customer.

For that to happen, you have to present them with an offer that is simply too tempting to refuse.

So, how do you draft the perfect offer for your products? Let’s find out!

Let’s conduct a simple exercise. Go to any social media platform that you currently use, and study the first ad that you come across on that platform. Inevitably you will notice that in most cases, it will have the following three types of offers:

Download – Examples include Checklists, Ebooks, Guides, Applications, Plugins, etc.

Discounts – Examples include Coupons, Free Trials, Bundle Sales etc.

Destination – Examples include Event, Webinar, Training, Demo, Consultation, etc.

You can access many more Offer templates like the ones above on InVideo.

The moment you click on any of these offers, you will be redirected to a page where you will be asked to provide your email address.

What good are email ids, you ask? Well, this is when you establish the initial communication with your potential customers, where you introduce them to your brand.

Remember, the real money is in the follow-up. But you can’t follow up unless you have an email address, to begin with.

Once you have the perfect offer, you can start sending out emails.

Now the most important part of this step is to create an appealing landing page, which would serve up the offer to your potential customers on a silver platter.

The basic anatomy of a landing page is minimal. It usually has a headline and sub-headline on the top left corner, a supporting video to go with it and most importantly, a well-highlighted area for the visitors to type in their email address.

Here are two examples of what a good landing page looks like:

Step 3: Snackable videos

We have all our basic ingredients ready, let’s now learn how to prepare our snackable videos!

Now here is the truth – 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.

With snackable videos, we try to quickly draw the viewers’ attention and keep them hooked as long as we can.

What these videos achieve is a massive boost in the follower count of your page, and frankly, that’s an incredible asset to have. The higher the number of people aware of your brand, the higher the chances of actual leads!

So here is a simple formula to remember when making such a video:

The first half could contain an interesting statistic, or a quick fact about the industry, or maybe a tutorial. The last few seconds of the video should simply display your brand name and logo.

You can easily create these videos using any of InVideo’s quick templates within minutes.

The InVideo team have put together a few video marketing ideas for a number of different industries, looking to create their own snackable videos.

Step 4: Video ads

Remember how we served you a perfect recipe for your snackable videos?

Well, you guessed it right! We have a similar tried and tested formula for creating video ads.

Once you have the viewers’ attention, serve them a video ad that presents both a problem and a subsequent solution.

What is now left is to just show them the final offer, post the ad.

So the formula goes:

The team at InVideo have put together a few video marketing ideas for a number of different industries, looking to create their own video ads.

Step 5: Upload and take videos live

Once you have your videos ready, you just have to upload them for people to find on the internet.

Here’s a step-by-step guide on how to upload your snackable videos on Facebook:

Once it is up, you can check various stats by going back to your video. These include average watch time, minutes viewed, audience engagement and many more.

These stats will help you track how well your snackable videos are performing on social media!

Step 6: Promote and tell the world!

The war is almost won but hold on, there’s one more thing to be done. You have to promote your videos.

For quite some time now, the organic reach of posts has been steadily declining. The average organic reach of a Facebook post is 5.5%. Paid reach, by comparison, reaches 26.8% of the total audience.

It has been firmly established that people are spending more than ever on ads and that they are delivering the desired results.

Are you wondering at this point, how to boost your viewership?

The right way to boost isn’t just to get anyone and everyone to watch your ad. What is ideal is to specifically target niche audiences who you know will be genuinely interested in your ad.

You can experiment with the demographic customization options and according to your product and its target audience, pick the kind of people who would be most likely to watch your ad.

For example, if you have just opened a cool new cafe in Amsterdam which would really appeal to young people, then you should run your ad targeting people who live close by, and who are in the age range of 15-30.

Believe it or not, location-based ad targeting has been a favorite tool for marketers for quite some time now.

The trick to remember when running ads is to reach out to an audience that has already seen your snackable videos. Otherwise, they would not be able to relate to or recognize your ad. This is why Facebook’s audience customization options are a perfect match for your needs.

The audience customization option lets you create your custom audience via different sources like your website, Instagram account or through videos you have posted on the site and more.

You can then set different parameters based on the source you have chosen, and Facebook will create a custom audience for you. The next time you are running an ad, you can specifically run it just for your custom audiences.

Recap

Phew! We made it to the end. Give yourself a well-deserved pat on the back.

We have provided you with all the ammunition and know-how you need, to craft a successful video marketing campaign. We can’t stress this enough: don’t get hung up on getting the perfect video ad or the perfect caption. Just follow the framework we’ve discussed above and aim towards getting your first round of marketing videos in place and take them live!

Guest author: Matt Ballek is a veteran digital marketer with over 15 years of experience, working with brands like Google, AT&T, Lowes, PBS; as well as small businesses and individuals.