Google/Bing Page One Ranking
Find out why you must have an Email Marketing Strategy to grow your business
What is Page One Ranking?
No business can afford to ignore the power and value of Search Engines like Google and Bing as well as many others. Google has been and will stay the giant of the Go To for information.
This means your business and thousands of others are competing to rank at the top, meaning being shown at the top of the search result list. If a business is not seen on the first page of Google Search Results, it is like the business does not even exist for a potential customer.
Search Engine Ranking, especially Google, is paramount to the life of a business and should be one of the most important parts of any digital marketing strategy.
What Does Ranking On Page One Involve?
On-Page and Off-Page Optimization: Your web site is analyzed by Google for over 200 criteria and most are unknown but there are a lot of guesses in addition to some of Google publications. What is known and validated is that the quality and source of the content of your website and its relevance and authority as well as its overall performance are major factors in the eyes of Google and other search engines. For the search engine to understand what your Site is all about, the pages must provide information that identifies what each page and by extension the overall site, is about. This is called On-Page Optimization.
As Part of your site relevance and authority, the search engines are checking out who is visiting your pages and from what origin. More and more social-media links are becoming important as well as other web sites. All this network of reference to your pages and web site is called Off-Page SEO.
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
It is also an essential tool to rank your business in Google Search.
Citations in the top 30 Online directories: Your objective is to ‘be seen everywhere the same way’. That means your business listing should be on every online directories with the same information (commonly called citation). Google is checking all those directories (and more, up to 100) to see how legitimate and preferred by customers your business is.
Reviews: Having bad reviews or no reviews penalize your business in the eyes of Google. So Managing, Building and Marketing your reviews will become a major aspect of being able to attract new customers and grow your business.
Tools and Software: Obviously all this requires tedious efforts which most businesses do not have the time or knowledge to deal with. eNovateBiz is using state of the art technology to provide our customer the most efficient and long term positioning of your business on Google page one.
Google luvs: Google Luvs are references to your business from sites nicknamed “google Luvs”. They are links in web sites that Google has deemed to be Authority sites. eNovateBiz has developed tools and techniques to establish any web site or business in one or more of the Google Luvs authority sites.
PRESS Release: This is another powerful way of having your business being seen by Google as an Authority in your market place. eNovateBiz will craft specialized Press release to assure that in addition to the other Google expectations, your business is ranked on page one and potentially in the “Google 3 packs”. There is an example of Google 3 packs on the left.
To discuss your strategy further, contact us.